Handmade costume jewellery "Made in Germany" – that's the Giulu concept in a nutshell. In autumn 2011, JOPE COMMUNICATIONS took over marketing and international PR for the jewellery producer. The focus is on establishing the brand using a balanced marketing mix and implementing international press and media relations in order to raise the visibility of Giulu products and increase brand awareness among the relevant target groups. In the meantime, Giulu has successfully expanded its range to include high-quality hair elastics.


A stylish pushchair designed with the ergonomic requirements of both parents and babies in mind. Christine Jope was responsible for the pushchair manufacturer’s product PR in Germany as a part of her role as agency employee. The objective was to boost visibility of Joolz products and strengthen the brand image in Germany, which was duly achieved through traditional online and offline public relations, collaborative partnerships, product testing, as well as celebrity product placement (product seeding).