Alps and Beach

Whether it's a walk on the beach followed by lunch in a trendy beach restaurant or a mountains excursion – with Alps and Beach you are always perfectly dressed. “Henri”, the fashion label’s most popular item, is an elegant pair of shorts with integrated changing aid "to go". No need to wrap a towel around yourself to peel off your wet swimwear. Instead, you can change in no time at all - and cut a sleek figure. Quick-drying, wrinkle-free fabrics and high-quality workmanship stand for the quality of the textiles.

The Dunlin bird is the symbol of the brand, chosen because it connects the home places of the founding couple – the Alps Mountains and the beach. It adorns the hoodie. Thanks to the success of the label, the clothes range was quickly expanded to include hoodies, beanies, down jackets and sleeveless jackets.

JOPE COMMUNICATIONS advises on marketing and communication. The goal is a structural development of the brand – working out the brand DNA, target group definition, analysis of the Unique Selling Proposition (USP) and a balanced marketing mix. Furthermore, the implementation of press and media work is part of the cooperation to increase the visibility of the products and thus raise the level of awareness of Alps and Beach among the relevant target group.

Trojan & Trojan

Whether for an after-work drink, long meetings or in the plane to the next business appointment – Trojan & Trojan creates a feminine business wardrobe for every occasion. Clever tailoring, upmarket, non-crease materials, high quality workmanship and a good fit stand for the quality of the products. Thanks to the mix & match concept all existing clothes can be combined with the new and an outfit for the whole working week can be put together with just a few pieces.

JOPE COMMUNICATIONS provides product PR in Germany, Austria and Switzerland.  

SQUARE

It takes two hours to make a SQUARE pocket square.
Combine colorful, stylish, individual printed fabric with workmanship quality and you have pocket squares by SQUARE. With their hand-rolled edges, these limited edition pieces make very special accessories.

JOPE COMMUNICATIONS handles press and media relations for this lifestyle brand. This involves utilising the full repertoire of traditional PR activity as well as social media.  

Tieger 

Italian flair combined with Swiss quality – the ties from tieger.com are a compelling proposition. Christine Jope was in charge of this project – again in her role as agency employee – right from the start and was thus responsible for laying the groundwork for communications in the German market.