{"id":125,"date":"2021-09-23T22:07:44","date_gmt":"2021-09-23T20:07:44","guid":{"rendered":"https:\/\/jope-communications.de\/?page_id=125"},"modified":"2021-10-12T00:58:11","modified_gmt":"2021-10-11T22:58:11","slug":"lifestyle","status":"publish","type":"page","link":"https:\/\/jope-communications.de\/en\/referenzen\/lifestyle\/","title":{"rendered":"Lifestyle"},"content":{"rendered":"<h3 class=\"is-style-referenzen-h3 wp-block-heading\" id=\"giulu\">Giulu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Handmade costume jewellery \"Made in Germany\" \u2013 that's the Giulu concept in a nutshell. In autumn 2011, JOPE COMMUNICATIONS took over marketing and international PR for the jewellery producer. The focus is on establishing the brand using a balanced marketing mix and implementing international press and media relations in order to raise the visibility of Giulu products and increase brand awareness among the relevant target groups. In the meantime, Giulu has successfully expanded its range to include high-quality hair elastics.<\/p>\n\n\n\n<h3 class=\"is-style-referenzen-h3 wp-block-heading\">JOOLZ<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A stylish pushchair designed with the ergonomic requirements of both parents and babies in mind. Christine Jope was responsible for the pushchair manufacturer\u2019s product PR in Germany as a part of her role as agency employee. The objective was to boost visibility of Joolz products and strengthen the brand image in Germany, which was duly achieved through traditional online and offline public relations, collaborative partnerships, product testing, as well as celebrity product placement (product seeding).<\/p>","protected":false},"excerpt":{"rendered":"<p>Giulu Handgefertigter Modeschmuck \u201emade in Germany\u201c \u2013 so lautet die Devise von Giulu. Im Herbst 2011 \u00fcbernimmt JOPE COMMUNICATIONS die Aufgaben des Marketing und der internationalen PR des Schmuckherstellers. Im Vordergrund stehen dabei ein struktureller Aufbau der Marke mit einem ausgewogenen Marketing-Mix und die Implementierung der internationalen Presse- und Medienarbeit, um die Sichtbarkeit der Giulu-Produkte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":41,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-125","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lifestyle - Jope Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jope-communications.de\/en\/referenzen\/lifestyle\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifestyle - 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