{"id":124,"date":"2021-09-23T22:07:44","date_gmt":"2021-09-23T20:07:44","guid":{"rendered":"https:\/\/jope-communications.de\/?page_id=124"},"modified":"2023-09-28T10:50:35","modified_gmt":"2023-09-28T08:50:35","slug":"beauty","status":"publish","type":"page","link":"https:\/\/jope-communications.de\/en\/referenzen\/beauty\/","title":{"rendered":"Beauty"},"content":{"rendered":"

SBT Skin Biology Therapy<\/h3>\n\n\n\n

SBT Skin Biology Therapy is part of the Swiss-based La Prairie Group and a premium brand in the dermatological cosmetics segment. Functioning as an outsourced international press offices, Christine Jope\u2019s tasks \u2013 undertaken while an agency employee \u2013 comprised supporting each country with their media relations both online and offline, developing PR strategies, creating social media guidelines and PR plans, looking after the international trade press, organising international press events, and acting as intermediary between SBT and Prof Dr Volker Steinkraus of Dermatologikum, Hamburg \u2013 the brain behind the brand.<\/p>\n\n\n\n

Hormocenta<\/h3>\n\n\n\n

Hormocenta offers \u201coptimal care for demanding skin\u201d. An established brand in Germany since 1950s, the cosmetics company wanted the product and brand PR for its relaunch to be supported by a wide range of collaborative partnerships. This allowed them to achieve the desired positioning in the \u201cthird ager\u201d market segment. Christine Jope took on complete management of this project in her role as agency employee.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

SBT Skin Biology Therapy SBT Skin Biology Therapy geh\u00f6rt zur La Prairie Group und ist als Premium-Marke im dermatologischen Kosmetiksegment angesiedelt. Als ausgelagerte internationale Pressestelle bestanden die Aufgaben f\u00fcr Christine Jope \u2013 im Kontext ihrer Agenturanstellung \u2013 darin, die jeweiligen L\u00e4nder bei ihrer Medienarbeit sowohl on- als  auch offline zu unterst\u00fctzen, PR Strategien zu entwickeln, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":41,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-124","page","type-page","status-publish","hentry"],"yoast_head":"\nBeauty - Jope Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jope-communications.de\/en\/referenzen\/beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beauty - Jope Communications\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jope-communications.de\/en\/referenzen\/beauty\/\" \/>\n<meta property=\"og:site_name\" content=\"Jope Communications\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jope.communications\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T08:50:35+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@JC_Germany\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jope-communications.de\\\/en\\\/referenzen\\\/beauty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jope-communications.de\\\/en\\\/referenzen\\\/beauty\\\/\"},\"author\":{\"name\":\"t.schwarz\",\"@id\":\"https:\\\/\\\/jope-communications.de\\\/en\\\/#\\\/schema\\\/person\\\/2f58c4c86858f83e27b1a34c6adfd0d4\"},\"headline\":\"Beauty\",\"datePublished\":\"2021-09-23T20:07:44+00:00\",\"dateModified\":\"2023-09-28T08:50:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jope-communications.de\\\/en\\\/referenzen\\\/beauty\\\/\"},\"wordCount\":148,\"publisher\":{\"@id\":\"https:\\\/\\\/jope-communications.de\\\/en\\\/#organization\"},\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jope-communications.de\\\/en\\\/referenzen\\\/beauty\\\/\",\"url\":\"https:\\\/\\\/jope-communications.de\\\/en\\\/referenzen\\\/beauty\\\/\",\"name\":\"Beauty - 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