{"id":125,"date":"2021-09-23T22:07:44","date_gmt":"2021-09-23T20:07:44","guid":{"rendered":"https:\/\/jope-communications.de\/?page_id=125"},"modified":"2021-10-12T00:58:11","modified_gmt":"2021-10-11T22:58:11","slug":"lifestyle","status":"publish","type":"page","link":"https:\/\/jope-communications.de\/de\/referenzen\/lifestyle\/","title":{"rendered":"Lifestyle"},"content":{"rendered":"\n<h3 class=\"is-style-referenzen-h3 wp-block-heading\" id=\"giulu\">Giulu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Handgefertigter Modeschmuck \u201emade in Germany\u201c \u2013 so lautet die Devise von Giulu. Im Herbst 2011 \u00fcbernimmt JOPE COMMUNICATIONS die Aufgaben des Marketing und der internationalen PR des Schmuckherstellers. Im Vordergrund stehen dabei ein struktureller Aufbau der Marke mit einem ausgewogenen Marketing-Mix und die Implementierung der internationalen Presse- und Medienarbeit, um die Sichtbarkeit der Giulu-Produkte zu erh\u00f6hen und so den Bekanntheitsgrad bei der relevanten Zielgruppe zu steigern.<\/p>\n\n\n\n<h3 class=\"is-style-referenzen-h3 wp-block-heading\">JOOLZ<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ein schicker Kinderwagen, der allen Anforderungen an die Ergonomie der Gro\u00dfen und Kleinen gerecht wird. Christine Jope betreute den Kinderwagenhersteller \u2013 innerhalb des Angestelltenverh\u00e4ltnisses \u2013 im Bereich Produkt PR in Deutschland. Ziel war es, die Sichtbarkeit der Joolz-Produkte zu erh\u00f6hen und das Markenimage in Deutschland zu st\u00e4rken, was mit Hilfe von klassischer Pressearbeit on- und offline, Kooperationen, Produkttests sowie selektivem \u201eCelebrity-Product-Placement\u201c (Product Seeding) gelang.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Giulu Handgefertigter Modeschmuck \u201emade in Germany\u201c \u2013 so lautet die Devise von Giulu. Im Herbst 2011 \u00fcbernimmt JOPE COMMUNICATIONS die Aufgaben des Marketing und der internationalen PR des Schmuckherstellers. Im Vordergrund stehen dabei ein struktureller Aufbau der Marke mit einem ausgewogenen Marketing-Mix und die Implementierung der internationalen Presse- und Medienarbeit, um die Sichtbarkeit der Giulu-Produkte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":41,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-125","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lifestyle - Jope Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jope-communications.de\/de\/referenzen\/lifestyle\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifestyle - 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