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A stylish pushchair designed with the ergonomic requirements of both parents and babies in mind. The brand belongs to Milk Design and is based in Amsterdam. Christine Jope was responsible for the pushchair manufacturer's product PR in Germany as part of her role as agency employee. The objective was to boost visibility of Joolz products and strengthen the brand image in Germany, which was duly achieved through traditional online and offline public relations, collaborative partnerships, product testing, as well as celebrity product placement (product seeding).

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